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Dolce & Gabbana launches new 'dog' fragrance

Italian luxury fashion house Dolce & Gabbana has launched a new fragrance for dogs, a move that has drawn immediate condemnation from animal rights groups.


دولتشي آند غابانا تطلق عطراً جديداً " للكلاب "

The brand explained on its website that "this delicate, alcohol-free blend, inspired by Domenico Dolce's unconditional love for his loyal little dog Vivier, combines the fresh and delicate notes of ylang-ylang, musk and sandalwood."


The website described the product as "a delicate and captivating fragrance designed for a playful beauty routine."


The bottle, which retails for 99 euros, features a 24-carat gold-plated dog paw and a pendant with a medallion bearing the Dolce & Gabbana logo.


But the international animal rights group PETA said that "spraying (dogs) with a fragrance designed to please humans, as is the case (with the new Dolce & Gabbana product), can be extremely irritating to them."


"Dogs have hundreds of millions of extra receptors in their noses and are able to smell 10,000 to 100,000 times more than humans," PETA founder Ingrid Newkirk said in a statement to AFP. "The scents sprayed on their fur can cause them discomfort and stress, and interfere with their ability to detect other scents in their environment and communicate with other animals they encounter."

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