Kamala Harris’ presidential campaign has launched a $90 million campaign over the next three weeks to introduce the Democratic nominee to voters and contrast her with Republican Donald Trump.
The spending represents her campaign’s biggest investment yet in reaching voters, with just two and a half months to go until the November election.
It follows a $50 million ad campaign she booked last month, shortly after Harris was replaced by President Joe Biden as the Democratic presidential nominee.
Harris’s campaign has been buoyed by a wave of donations since the replacement, and is looking to spend money to match the massive spending spree by Trump and his allies in the days since Biden dropped out.
Harris’s team said the campaign will focus on the vice president’s resume, her career as California’s attorney general, her pledge to stand up to powerful interests, and contrast her with what it called Trump’s “dangerous and extreme agenda.”
The campaign is set to target seven swing states, and Kamala’s team will expand its spending to smaller cities it has yet to reach, such as Marquette, Wisconsin, and Erie, Pennsylvania.
The Harris campaign said it raised $310 million in July and entered August with $377 million.
The more voters learn about Kamala, the more they will understand that she is “the only candidate fit to lead our country for the next four years,” said Quentin Foulkes, deputy campaign manager.
Kommentare