Google is seeking to convert more iPhone users to rely on Google Chrome as a search engine, which is something Apple is struggling to prevent by promoting the Safari browser, sparking a battle between the two parties in this area.
More than 1.4 billion people around the world use iPhone mobile devices, and according to Forbes magazine, there is an agreement between the two giant companies to allow Apple users to use the Google Chrome browser in exchange for a financial arrangement, but this matter may face difficulties due to investigations into monopoly in the United States and Europe. .
The US Department of Justice is investigating allegations that Alphabet, the parent company of Google, illegally controls Internet searches and associated advertisements.
In 2021, the General Court of the European Union upheld a European Commission decision dating back to 2017 to fine Google 2.4 billion euros (nearly 2.8 billion dollars) for violating the rules of fair competition and abusing its market dominance by promoting its own shopping service.
30 percent of iPhone owners use the Google browser, and the giant search engine seeks to increase this percentage to 50 percent, bringing in 300 million people who were using the Safari browser, which is something Apple is trying to put an end to, especially with the entry of artificial intelligence as a weapon in this conflict.
Apple published advertisements that do not specifically mention Chrome, but focus on the Safari browser's ability to protect privacy, which is a weakness of Google Chrome, as Google captures device data from Chrome users through a hidden setting that cannot be disabled.
Apple increased its campaign by using an advertisement that applied the film “The Birds” by international director Hitchcock to the privacy of smartphones. The film, which was released in the sixties, presented frightening ideas about the existence of a threat that we do not really see, which hints at Google capturing users’ data without their knowledge.
Apple's goal with the advertisement is not to attract Android device users or current Google browser users, according to Forbes magazine, but rather to maintain its existing Safari browser and iPhone users within Apple's park.
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